CEO GFR Media & LinkActiv

— Bio

As an innovative and results-oriented leader in and out of the entertainment business, Pedro Zorrilla has focused on achieving exceptional results in a highly competitive environment. His career of over 26 years of professional experience portrays extraordinary companies and events, building alliances with key business decision makers.


Pedro began his professional life in the banking sector in 1993, and later entered into the auto industry. In 2005, he created Producciones TSHP, and then Ventana Events was born in 2008 specializing in the management of Latin jazz concert series Ventana al Jazz in different markets in Puerto Rico and the United States. Among others, he handled this series of events in San Juan, Miami-Wynwood, Orlando, New York and Chicago. In 2019 he became the CEO of eMotions, an events production, marketing consulting, promotions and experiential marketing agency affiliated with GFR Media.


Since 2015, he works as a professor of the event production curriculum at the University of the Sacred Heart and has served as sponsorships and commercial tournament director of Global Golf Management, a company in charge of the operation of the prestigious Professional Golf Association (PGA) tournament, the Puerto Rico Open, since 2017.

— Education

Bachelor’s Degree, Marketing, SAINT JOSEPH’S UNIVERSITY