Raquel is a licensed public relations professional with extensive agency and corporate communications experience. She designs and implements the communication strategy and efforts across the Grupo Ferré Rangel family of companies. She is an active member of Public Relations Society of America (PRSA), a former president of the Association of Public Relations Professionals of Puerto Rico (ARPPR) and one of 27 practitioners on the Island certified by the Universal Accreditation Board (APR). She currently teaches communicatons and public relations at Sacred Heart University in San Juan.
Previously, she worked at public relations firms, and on the corporate side of EVERTEC, Popular Inc. and, most recently, Oriental Bank developing and overseeing the communications’ strategic direction and tactical execution. During her career she has been recognized with multiple ARPPR’s Excel awards on public relations campaigns, internal communications efforts and special events.